Whether you are just starting out as a blogger or have been blogging for some time, when it comes to getting your writing exposed to a larger audience, there are two words that hang in the back of your mind; ‘content‘, the type of material you post on your site, and ‘SEO‘, how to use all the tools available to you to expand your audience and grow your influence or platform. Both are equally important. While content is the more enjoyable of the two (writers write, right?), SEO, seems to be an elusive intangible thing writers can never quite understand, much less embrace.
In the minds of writers, content is much easier to deal with than SEO. After all, what you write is what you want read. You contemplate the basics of the what, the how, the when, the who, and the why of what you have to say and how it should be presented making every effort to edit before you publish.
On the other hand, SEO is a whole different animal. Many writers know the term SEO but lack the motivation to first get a good understanding of it and how they can embrace it, much less incorporate it into their writing.
If you take special care to string your words in proper, acceptable and readable format, why would you not want to take special care to format what you write to the widest available audience? In essence, that is what SEO (Search Engine Optimization) is.
Think of SEO as the ‘submission guidelines’ of a publishing house. Before you submit your work to editors, agents, and/or publishers, it’s in your best interest to research their submission guidelines and format your work, your content, in the form they require. It doesn’t guarantee that your work will be published but it does ‘optimize’ your work to a greater audience.
Over the next few weeks, I’ll be offering some tips to help you embrace the concept of SEO and how it can help you grow a vibrant healthy readership. Many of the these will be geeky things like how to optimize your website or blog and a few plugins that help optimize your site, but I’ll also list a few things you should be mindful of when it comes to the actual content of your article or blog posts.
I hope you will engage with me on this. Your comments may form the topic of the weekly discussion. To jump start the series, here’s an interesting article by Kiesha Easley entitled I Threw SEO to the Wind that originally appeared on the FUEL Your Blogging website discussing content and SEO and a few tips and tricks. This article is filled with great information but, in my opinion, this is the most important advice she offers ….
But the greatest thing I did for my blog, was this: I began to allow others to see me in my writing. I often reluctantly reveal my flaws and share my unpleasant experiences with others so that they might benefit from what I’ve gone through.
Kiesha Easley, I Threw SEO to the Wind
So, let’s get started. Read Keisha’s article and post your questions, advice, or thoughts about SEO in the comments below.